He teased his arrival…
…before executing his grinchy plans.
But no matter how much he tried to ruin Christmas…
…he earned himself no foes, only fans.
They stole his signs (don’t ask us what for…)
Even starting an all-out bidding war!
RESULTS
Despite selling out within 3 weeks, the Grinch helped reverse years of summer sales declines and dwindling brand love amongst families:
— +522% return on investment
— +2.8% sales vs year prior
— +2% increase in Guest Count vs year prior
— +36% increase in chicken sales (the highest ever)
— +37% total sales uplift (driven by families)
— +1.2% share growth for families vs year prior (second highest shift)
— +15% increase in brand love for families
— 11 million social reach and 552k engagements