Retail ads but made good, different.

NEXT CAMPAIGN >

CONTACT

AMANDA ALEGRE
Senior Art Director
and Innovation Lead,
BMF Sydney

AWARDS

CLIOs
BRONZE, Film Craft: ALDI, Go Big on the Little Things
BRONZE, Fashion & Beauty: Modibodi, Postpartum Unfiltered

WEBBYs
WINNER, Social Media Campaign: MLA, Share the Secret Recipe

ONE SHOW
FINALIST, Interactive/Online - Modibodi, Postpartum Unfiltered

D&AD
SHORTLIST, Photography: Doco - Modibodi, Postpartum Unfiltered

AWARD
BRONZE, Film Craft: ALDI, Go Big on the Little Things
BRONZE, Best Integrated Campaign: ALDI, Go Big on the Little Things
BRONZE, Film & Ent. - Cinema: ALDI, Go Big on the Little Things
SHORTLIST, Film & Ent. - TV over 30” - ALDI, Go Big on the Little Things
SHORTLIST, Social Content Creation - MLA, Share the Secret Recipe
SHORTLIST, Social Video, Campaign - MLA, Share the Secret Recipe

EFFIES
SILVER, Short-term Effects - ALDI, Go Big on the Little Things
BRONZE, Challenger Brand - ALDI, Go Big on the Little Things
SHORTLIST, Insights & Strategic Thinking - ALDI, Go Big on the Little Things
SHORTLIST, Return on Investment - ALDI, Go Big on the Little Things
SHORTLIST, Retail - ALDI, Go Big on the Little Things

B&T
WINNER, Best TV Campaign: ALDI, Go Big on the Little Things
SHORTLIST, Best Integrated Ad Campaign - ALDI, Go Big on the Little Things
SHORTLIST, Diversity - Modibodi, Postpartum Unfiltered
SHORTLIST, Bravery - Modibodi, Postpartum Unfiltered
SHORTLIST, Content Marketing - Modibodi, Postpartum Unfiltered

MUMBRELLA
SHORTLIST, Campaign of the Year - ALDI, Go Big on the Little Things
SHORTLIST, TV Ad of the Year - ALDI, Go Big on the Little Things

ADNEWS
WINNER, Brand Partnerships: Modibodi, Postpartum Embodied
SHORTLIST, Ad Campaign of the Year - ALDI, Go Big on the Little Things

CAMPAIGN BRIEF: THE WORK
WINNER, Work for Good - Modibodi, Postpartum Unfiltered
WINNER, Print Craft - Modibodi, Postpartum Unfiltered

AD STARS
WINNER, New Stars: Print - WavePark, Play God

ADAGE x CANNES LIONS
FINALIST, Creativity Competition, The Pencil

YOUNG GLORY
SILVER, Professional Category - The Diversity Brief
BRONZE, Professional Category - Swapping Out
FINALIST, Professional Category - Stolen Ratings
FINALIST, Professional Category - Conspiracy Cam
FINALIST, Professional Category - The Wibbling Alliance

BESTADS
PICK OF THE WEEK x 2

LITTLE BLACK BOOK
PICK OF THE WEEK x 2

ACCOMPLISHMENTS

University of Sydney, Master of International Business Graduate
University of Sydney, Master of Commerce: Marketing Graduate
Bachelor of Arts, Communications Graduate with Honours
Award School, Speaker x 2
Award School, Tutor x 3 (2024 NSW Top Student)
Award School, Judge
Launch Program, Judge
Award Uni Graduate
Award School Graduate
Creative Megamachine Course, Jason Bagley (Ex-ECD W+K Portland)
Presenting with Confidence Course, NIDA
Science of Wellbeing Course, Yale University

AGENCIES

BMF, Sydney
Droga5 (Formerly The Monkeys), Sydney
Karmarama, London
Emotive, Sydney