Seeing an opportunity to unite people further divided by the virus for mutual benefit, Lamb brought young and old together over Zoom to share a secret family recipe passed down through the ages.

Our four best secret recipe exchanges - filled with recipe stories and tricks you could never find in any bestselling cookbook - were made into content films for digital and social that garnered over 4 million views and increased traffic to the Lamb website by nearly 649% and dwell time by nearly 50%.